By Arthur Orchid

I've always felt that marketing promotions were broadly applied but not very well thought out. Promotional marketing in some ways is a pretty good idea for a wide variety of things. You can give out pens, calculators, or other little trinkets with your brand name on it. This is a way to spend little money on an advertising campaign that will generate some degree of name recognition. The question of how effective these promotional marketing campaigns are is open, however. If I open my pen drawer, I'll find dozens of promotional pens and erasers in there, but I couldn't name a single brand offhand. Unless you sell something like stationary which people associate with pens, these type of promotional giveaways are nothing but a waste of money.

In my opinion and I always tell my clients this marketing promotions should only be done for special purposes. Guerrilla marketing can work wonderfully depending on what kind of product you sell, but the marketing promotion must be carefully tailored. Just going out into a public square and holding a contest or giving away a product will not generate any business for you at all. You need to think strategically.

One of my favorite places to do marketing promotions is at nightclubs and bars. When people are drinking, they'll do what they can to win anything. Whether you are giving away shot glasses, food, drink mixers, or just T-shirts, people will get excited about your marketing promotion. If they get to come home with a souvenir of their night, they'll forever associate it with the fun of going out drinking with friends. This is what successful marketing promotions aim to do: create those kinds of positive associations around your product or brand name.

Hot summer afternoons are also a great time for marketing promotions. If you're willing to spend a few thousand dollars giving away free drinks in a crowded public thoroughfare, people will absolutely love you. Even if you're giving out something that doesn't strictly go along with the weather such as a salty snack people will still be grateful as long as they get some water with it. If you can catch people at an unguarded moment, you can gain their brand loyalty before they even know what hit them. That is what successful marketing promotions are all about. Leave the brand-name pens at home!

By Arthur Orchid

We're currently living in a recession period. For sure this is not the happiest times we dreamed of meanwhile there's no reason not to keep a positive mindset to make some extra cash. Sometimes the solution is just right here in front of us and we don't even see it as we're too focused on the current financial problems. Use this extra cash to pay the bills or improve your situation. There are always solutions keep reading this article to get a few suggestions!

Almost everyone who lives paycheck to paycheck wants to know ways to make money fast. I should even add effortless. Making money online effortless, is it possible? Of course every dollar you earn requires at least a tiny effort. There's no get rich button to click... I've heard numerous stories about people who have fallen for scam after scam and end up losing entirely too much money just so that someone else could make money fast and run away as fast as possible. People are so desperate to earn a quick fortune that they don't take the time to check into the business ventures that they see on television and in magazines. If something seems to be too good to be true this is probably because it isn't true.They just assume that they too, can become instant millionaires. Sad as it is, becoming a millionaire through some quick business scheme is very unlikely. The majority of those companies who make you promises that you'll be making thousands of dollars a day are a complete scam.


In other terms, such companies always have their ways to catch your attention and convince you through lies. Some of them force their victims to spend some of their precious money to buy supplies and everything that they'll need to be successful. Most often, you end up with the items that you purchased but not a single ounce of instruction as to what comes next. Or, they make their money by getting others to join. Soon, they'll be asking you to recruit others as well. In fact, to earn extra money you only need a good method - preferably a step by step method - and some spare time. Investing money to work is a pure non sense. Of course if you decide to sell online, you can - if you wish - invest money in a domain name, a web hosting or a pay-per-click campaign avoiding to waste money on Google Adwords.

If you do decide that the best way to make money fast is by joining in one of those risky endeavors, take some time to research the company first. Check with the Better Business Bureau and see if there have been any complaints. Your best way to make money fast is not by letting people take advantage of you. The best way to make money fast is to be creative. You're talented in your domain, you just need to realize it! As an example, I love promoting products via affiliation marketing. Before reading as much as possible about this topic I didn't know a single thing about selling products as an affiliate. Before making money online via affiliation marketing, I started taking paid online surveys and it helped me to get my first dollars into my paypal account. Sometimes a little action leads you to a larger success. The most important is to take action!

Another suggestion I can make you is to start selling items on eBay. Look through your basement and cellar. Is there anything that you can get rid of? Having a yard sale may not bring in lots of cash but it will bring in some. Plus, it is a great way to do some house cleaning as well. Take some time to look at what is selling on ebay. Is there anything that you currently have and can sell too? You might have some items that have more value than what you realize. Anything that you can think of to sell is always a way to make money fast. Even pawn shops, if you're really in need of fast cash, are willing to buy some of the most eclectic of items. If you're willing to perform some odd jobs, mowing lawns and doing some yard maintenance for others can bring in some cash. If it's the holiday season, some people will pay you to help them with their outdoor decorating and such. Older homeowners might be willing to happily pay for your assistance. Open your eyes and look around. There's always something that can be done for others that will allow you to make money fast. It may not always be pleasant, but it surely beats falling for a scam and knowing you're a victim.

And if you prefer work at home as an affiliate: learn affiliate marketing step by step buying this method and earn your first dollars online at your own pace.

To Your Success!

By Arthur Orchid

Advertising On The Internet is the cheapest & smartest solution to Promote any Business. It doesn't matter if your Business is online or not. Nowadays, there's virtually nothing more crucial than advertising on the Internet. Especially if you've got an online business, website or blog.

The reason I give credit to cyberspace is related to the fact that you can advertise online so much cheaper than you can advertise on television or even the radio. Who can afford to advertise during the SuperBowl? Very few companies indeed can afford it. If you don't advertise on the Internet you're on the way to let your competitors take avantage over you! The World-Wide-Web offers so many great opportunities for anyone and everyone.

Even if you're just starting to ponder an online business venture, remember that advertising on the Internet is crucial to your business' success. Because millions of individuals are connected to the Internte at any given time from all around the globe. The web opens up doors and opportunities galore. Countless business owners resort to advertising on the Internet these days.

A perfect example of this can be seen with the past success of the low-budget film entitled "The Blair Witch Project." You probably didn't really see this "reality" style horror flick trailered on TV much. This is because the student film makers who came up with the idea thought it would be prudent to advertise on the Internet. They could do this by building a website that would essentially cost them almost nothing.

Once the word got out, everyone was jumping on the Blair Witch bandwagon. This is what we call the buzz effect. You heard about it so you don't know why but you've to share the links with your friends, talk about it at the coffee machine and so on. This is free advertising! It doesn't matter of what you thought of the film, it still made millions and millions of dollars. This is amazing because it's pretty much all profit since no funds were put into the film.

This is just one example of how advertising on the Internet can be excellent for your business or website's success. Even a mere blog can pull in serious cash if you put the effort into it. For those who like to build websites and create blogs, one great way to earn a little extra income is by selling affiliate products via your websites and blogs. Earn a percentage by advertising on the Internet with someone else's product.

Hey, modern companies appreciate the extra business. That's also more money in their pocket every time you sell. But, let's not forget about companies that have a stellar business going in the real world. Not everyone operates online. However, advertising on the Internet can seriously assist any business of any kind. This route plain and simply offers a great deal more exposure.

If you're comfortable about spending a few dollars in a ppc campaign, start by Google Adwords, Yahoo! Sponsored Search or Miva.

At the moment new advertisers may take advantage earning $25 bonus credit signing up with Yahoo! Sponsored Search and the same amount of bonus credit with Miva. You have $50 bonuses to increase your conversions. This could be a smart way to start Advertising On the Internet. Take full advantage of the web today!

To Your Success!

By Arthur Orchid

There are important things to master when you plan to become your own boss.

Yeah: Do you know how to promote your business?

When I was going through college, owning a business was the dream.
I spent so much time worrying about how to start a business, I didn't know what to do with it once I had one.

I have some rather specialized knowledge, although it is less specialized nowadays.

Basically, I'm a technological wizard. I can program, build computers, And all the rest of it.
I wanted to work as a Self-employed computer consultant.

Although I knew that I could make a lot more money in the industry, it seemed worth the sacrifice to be able to set my own hours and be my own boss.

Unfortunately, I knew nothing about how to promote my business.

A lot of people take courses on how to promote your business, but I naively assumed that, since I understood what I was doing with computers, I would be able to get clients.

This was a very serious mistake.
I did have a few connections, and that is key to promoting your business.

However, those connections were quickly exhausted.
They were simply not enough to make a decent living for me.

Some of the best strategies for how to promote your business were things that I was already aware of.
Ever since I had been starting a business, I had maintained a good web page with excellent keyword optimized content.

I did get a fair bit of web traffic, but it didn't seem to be translating into clients.
Then I figured out the problem: I hadn't used any niche marketing.

Understanding how to promote your business starts with understanding the nature of your business.
In my case, because I was a small player, I needed to have a small local market.

I could never make my mark promoting my business to a broad, national clientele.
There were just simply too many bigger people around.

When I marketed myself as an expert located in the area, however, the calls started coming in.

This was easier said than done.
What people never tell you when they give you tips on how to promote your business is how much busy work there is.

I put up flyers all over the neighborhood, made connections at local technology club meetings, and even went to high schools to see if they had any trouble in their computer labs.
It took me about six months, but at that point I finally had a steady client base.

Getting a critical number of people is key to how to promote your business.
Once you have enough clients, word-of-mouth takes care of the rest – at least it did in my case.

To Your Success!

By Arthur Orchid

There are some tried-and-true methods telling you in details how to promote a website, but I think that people rely on them too much.

Everyone knows some of the standard how to promote website techniques: you want to increase hits, increase visibility, and increase traffic in any way you can.

You can do this by getting a lot of keyword optimized web content, signing up for ad space on various other websites, setting up business referral arrangements etc.
The problem is that everyone uses this approach too.

I know you already guessed there's something else you can do...

There are literally thousands upon thousands of people in whatever area you are involved in doing exactly the same thing.
It's obvious why this is a problem.

If you aren't very good at SEO optimized content and you can't often spend time on updating your pages for the best possible optimization:

You need something more site-specific.

There're only a few websites or blogs who can rank high in any given Google search.
It can be good to learn how to promote a website in this manner, but it can't be your only strategy.

If you're lucky to have a previous experience in promoting an offline business you already know Internet isn't the only way to do it.
Have a somewhat new approach to how to promote a website.

I knew all about how to promote softwares before I even got involved in the Internet.
I've become comfortable with it over the last couple of years, but it's certainly not my background.

In my opinion, the key is promoting a website in the real world.
You see, national coverage and national attention are very difficult to dig but local coverage is comparably easy.

I've many strategies for how to promote a website in a geographic area.
Basically, the key is to include the URL in all of your materials and have a great street team together.

You may also offer a freebie to download online after subscribing your Mailing list.
Having some web-based giveaways is so much the better.

That will get people looking at your website, and once they're looking, you have gone halfway to winning the battle.
I know that these strategies for how to promote a website are not universal.
Many people will tell me and many people already have that my advice doesn't help them in their line of business.

What they don't realize is that that's the whole point.
Everyone knows the universal part of how to promote websites.

It can help to study up on it of course, and to increase and optimize your hits as much as possible, but that will only get you halfway there. The key is to go beyond your competition.
Think out of the box!

Think about what strategies you can employ that other people are not using.
Those are the ones that will pay off most of all.





To Your Success!

By Arthur Orchid

Using the right advertising strategies can put your website on the map! With hundreds of millions of websites out there, it can be tough to focus the attention of potential customers on yours. The most sophisticated efforts can come to naught unless you're using the right advertising strategies for your business. Let's take a look at how you can develop and optimize advertising strategies that drive traffic to your site.

How To Smartly Target Your Audience

Although it may seem obvious, you need to work out a detailed plan on how you might best reach your audience. You need to target every type of person or business that you think might be interested in your product or service. For example, if you sell boating equipment, there're several communities of boat owners and devotees of water sports. Fishermen, in both the sportsman and commercial categories should be targeted in your advertising campaign. How about scuba divers? You can see that there are lots of niche markets with potential customers lurking in their ranks. Make a list of all the types of groups, organizations and individuals who may buy your products.

What Are The Best Advertising Strategies To Drive Traffic To Your Website?

Your advertising strategies must include some serious consideration of search engines. Take it upon yourself to find out how search engines work, the indexing algorithms and time frames required for your site to get picked up. This is a complex topic. If you can afford it, you might want to engage the services of an SEO expert. This is one advertising strategy expenditure that pays for itself. On the other hand, there's no reason you can't balance your expenses and make use of as many free advertising venues as you can find. In the case of the boating equipment website, try writing some informative articles on your own products or a how-to type which gives your reader useful info. Submit to article directories and get a byline and link to your site.

Why Do You Need To Give Before Taking?

You probably know that quality content and links to your site improves your search engine ranking. You want as much of each of these as you can get. Content translates to the search engines as information, which is the name of the game today. The more links you have, the better off you are. This not only improves your credibility with the search engines, but also gets your site exposed to as many potential customers as possible. Add, add and add more. If you don't have an e-newsletter, develop one as part of your advertising strategies. It's free advertising. Develop or purchase some feature pieces and do the research to fill in the rest of your contents with interesting or useful tidbits, freebies and the like.

Any good advertising strategy includes giving. For example, offering a visitor a free gift, such as a downloadable e-book, when they subscribe to your e-newsletter is a good incentive to subscribe, builds your readership and keeps your website fresh in the visitor's memory. All of these strategies work when properly customized. The best advertising strategies make the difference with your competitors.

To Your Success!

Related articles:
- How to Get Website Traffic?
- Discover another Way to Promote Your Website

By Arthur Orchid

A successful website marketer needs impeccable advertising ethics. Working as an ethical marketer worth the extra time and efforts you will have to make. See below why...

Having a website business offers plenty of advantages over a brick-and-mortar business. You can essentially automate many business functions, you can choose your hours on a flexible schedule that suits your lifestyle and not have the overhead of property leases and so forth. Hopefully, you enjoy your work, but one of the main reasons you're in business is to make money. When you give good service and stand behind your promises to customers, you naturally meet with greater success. After all, the drawback of a web-based business is that your customers don't typically meet you face to face. You must work a little harder to gain their trust and establish your credibility as an honest, ethical marketer.

Developing good advertising ethics requires that you generally adopt that time honored adage, 'the customer's always right'. Anyone who has worked with the public knows that dissatisfied customers may be unreasonable, but if you treat them with respect and treat them fairly, they'll return. For example, if you advertise a product with a money back guarantee, you've got to be prepared to stand behind that promise. There are people who will take advantage of such offers, but those are very few. All it takes is one disgruntled customer to put a terrible mark on your reputation. Just as with a single disgruntled customer, who believes they've been treated badly, can spread the word about with their friends and online message boards, a happy customer also tells others of your impeccable advertising ethics.

Let's say you put up a page on your site, making an offer good through a certain date. You mistype the date, and your customer is misled, believing it's good for an additional period of time. It's your mistake. Even if you discover the error after publishing, good advertising ethics requires that you allow the extended time period. Why? If you modify the page to correct the date, what happens when a previous visitor returns to make the purchase? You must honor the offer as published.

In a case like this, you can try to earn yourself a few PR points and turn it to your advantage. You could insert a note, right above the offer, to let your customers know you goofed, but are still going to honor the offer. You may even gain more sales, because your visitors have mentally calculated that your advertising ethics must be pretty trustworthy. You didn't have to honor it, but you did. Although we know there're some genuinely unscrupulous marketers out there, it doesn't make much sense for a legitimate business person to not embrace a high standard of advertising ethics in his marketing business. It does a business good!

Resource about Ethical Advertising at Icharter.

To Your Success!