By Arthur Orchid

There are some tried-and-true methods telling you in details how to promote a website, but I think that people rely on them too much.

Everyone knows some of the standard how to promote website techniques: you want to increase hits, increase visibility, and increase traffic in any way you can.

You can do this by getting a lot of keyword optimized web content, signing up for ad space on various other websites, setting up business referral arrangements etc.
The problem is that everyone uses this approach too.

I know you already guessed there's something else you can do...

There are literally thousands upon thousands of people in whatever area you are involved in doing exactly the same thing.
It's obvious why this is a problem.

If you aren't very good at SEO optimized content and you can't often spend time on updating your pages for the best possible optimization:

You need something more site-specific.

There're only a few websites or blogs who can rank high in any given Google search.
It can be good to learn how to promote a website in this manner, but it can't be your only strategy.

If you're lucky to have a previous experience in promoting an offline business you already know Internet isn't the only way to do it.
Have a somewhat new approach to how to promote a website.

I knew all about how to promote softwares before I even got involved in the Internet.
I've become comfortable with it over the last couple of years, but it's certainly not my background.

In my opinion, the key is promoting a website in the real world.
You see, national coverage and national attention are very difficult to dig but local coverage is comparably easy.

I've many strategies for how to promote a website in a geographic area.
Basically, the key is to include the URL in all of your materials and have a great street team together.

You may also offer a freebie to download online after subscribing your Mailing list.
Having some web-based giveaways is so much the better.

That will get people looking at your website, and once they're looking, you have gone halfway to winning the battle.
I know that these strategies for how to promote a website are not universal.
Many people will tell me and many people already have that my advice doesn't help them in their line of business.

What they don't realize is that that's the whole point.
Everyone knows the universal part of how to promote websites.

It can help to study up on it of course, and to increase and optimize your hits as much as possible, but that will only get you halfway there. The key is to go beyond your competition.
Think out of the box!

Think about what strategies you can employ that other people are not using.
Those are the ones that will pay off most of all.





To Your Success!

By Arthur Orchid

I often receive emails from friends asking me how to start a small business offline. Even if I prefer building a business online, I'm always happy to share ideas and experience.

So let's explore this time offline business creations. You might be interested to start your business out of the Internet. I wish I could tell you that there was one secret key to how to start up a small business. Unfortunately, if you're starting your own business, you're going to have to work hard, and maybe you will not succeed. Any business entrepreneur will tell you that working hard is the biggest part of how to start up a small business. There's no other way to do it.

Just learning how to promote a business is already an art in itself, and that doesn't even get to the nitty-gritty of owning and operating one. Meanwhile, the right business advice can really help you start out. I know. When you first go in that direction, you probably have no idea how to start up small businesses. If someone more experienced in the field can take take you under his wing, you might be successful earlier. Check if there are some associations of former entrepreneurs that may help you. In big cities, the government may help with grants, sample business plans, free advices from successful entrepreneurs and even coaching. And the best of all it's all available for free. In fact this is a win-win proposal. If you become successful you may need more employees and then hire people from the city where you created your company... [1]

The first key to learn how to start up a small business is understanding how to choose your business properly. There're many different options available for small business entrepreneurs. One of the most popular ones today is to start up a business franchise. Business franchises have a lot of advantages over independently starting your own business. First of all, you already have a recognized name in the industry. A lot of the time, people will just stop in because they're familiar with the product you sell. Or sometimes just because they like the trademark you joined through the franchise business opportunity.

Who doesn't know Starbucks Coffees, or Dunkin Donuts?

If you start your own coffee shop, restaurant, or convenience store, people might not trust you immediately. You'll have to build a name for yourself. Of course, there're some advantages to own a business that isn't a franchise. Anyone who knows anything about how to start up a small business will tell you the importance of niche marketing. If you can find a niche and exploit it, you can make a lot of cash. Starting your own independent business, you've got a good chance of doing just that. You find a new angle and market it's something that people don't know about already. Generally, small local businesses have a certain charm compared with corporate chains all made the same way with same employees' clothes, furniture, menus, etc. Starting your own coffee shop and giving it a funky, offbeat style, can make you a good amount of money in the long run. It's a risky venture, but it can work.

If you can promote the business properly, you will see the money flowing in.
Why not also offer a WiFi connection to attract more customers?





To Your Success!

[1] Image credit: ShashiBellamkonda