By Arthur Orchid

Advertising On The Internet is the cheapest & smartest solution to Promote any Business. It doesn't matter if your Business is online or not. Nowadays, there's virtually nothing more crucial than advertising on the Internet. Especially if you've got an online business, website or blog.

The reason I give credit to cyberspace is related to the fact that you can advertise online so much cheaper than you can advertise on television or even the radio. Who can afford to advertise during the SuperBowl? Very few companies indeed can afford it. If you don't advertise on the Internet you're on the way to let your competitors take avantage over you! The World-Wide-Web offers so many great opportunities for anyone and everyone.

Even if you're just starting to ponder an online business venture, remember that advertising on the Internet is crucial to your business' success. Because millions of individuals are connected to the Internte at any given time from all around the globe. The web opens up doors and opportunities galore. Countless business owners resort to advertising on the Internet these days.

A perfect example of this can be seen with the past success of the low-budget film entitled "The Blair Witch Project." You probably didn't really see this "reality" style horror flick trailered on TV much. This is because the student film makers who came up with the idea thought it would be prudent to advertise on the Internet. They could do this by building a website that would essentially cost them almost nothing.

Once the word got out, everyone was jumping on the Blair Witch bandwagon. This is what we call the buzz effect. You heard about it so you don't know why but you've to share the links with your friends, talk about it at the coffee machine and so on. This is free advertising! It doesn't matter of what you thought of the film, it still made millions and millions of dollars. This is amazing because it's pretty much all profit since no funds were put into the film.

This is just one example of how advertising on the Internet can be excellent for your business or website's success. Even a mere blog can pull in serious cash if you put the effort into it. For those who like to build websites and create blogs, one great way to earn a little extra income is by selling affiliate products via your websites and blogs. Earn a percentage by advertising on the Internet with someone else's product.

Hey, modern companies appreciate the extra business. That's also more money in their pocket every time you sell. But, let's not forget about companies that have a stellar business going in the real world. Not everyone operates online. However, advertising on the Internet can seriously assist any business of any kind. This route plain and simply offers a great deal more exposure.

If you're comfortable about spending a few dollars in a ppc campaign, start by Google Adwords, Yahoo! Sponsored Search or Miva.

At the moment new advertisers may take advantage earning $25 bonus credit signing up with Yahoo! Sponsored Search and the same amount of bonus credit with Miva. You have $50 bonuses to increase your conversions. This could be a smart way to start Advertising On the Internet. Take full advantage of the web today!

To Your Success!

By Arthur Orchid

There are lots of ways you can make money on the internet; all it takes is a little time and effort.

As Joel Comm says: "There is no Easy button to click."

But If you are dedicated to your business, yes you will achieve some success.
Even earning $1 per day is already a success.
You will rise your goals after reaching several times the same goal.

You can sell things via classified ads, auctions, or create your own web site to sell your product. If you don't know what to sell, consider selling access to information in the form of e-books or reports. Selling or providing electronic access to information online is a no-hassle way to promote a product that doesn’t have to be manufactured or shipped.

Just create a website for your content, set up a few simple marketing campaigns, and you’re on your way to becoming an e-author, providing the information that people crave. If you have the skills to communicate an idea to another person in writing, then you’ve got what it takes. People are interested in becoming enlightened and educated about topics that appeal to their basic needs.

Another way to make money on the internet is with affiliate programs. You’ve probably heard before a bunch of hype about how much money you can make with this type of marketing, which is true if you can get with the best. Amazon.com is one of the original affiliate programs, offering a hype-free way to really make money online. It’ll only take a day to make the site, and it’s low cost and low effort. Go to www.entrepreneurs.about.com for detailed information on how to make money on the internet fairly effortlessly and for only about $20!

Another great site to visit is www.about-the-web.com offering great ideas on writing and publishing e-books, creating websites, and marketing your product by selling advertising to people who want traffic sent to their website from yours; banner ads and affiliate programs are two types of popular internet marketing. You’re paid a few cents for each click on their banner, to a large commission for the sale of their product or service.

There are also a few tools you’ll need to make money on the internet like AdWords, AdSense, affiliations, auto-responders, banner exchanges, link exchanges, mailing lists, pay-per-click advertising, merchant accounts, submission services, and software, just to name the basics.

If you’re not a computer geek, this may all sound a little overwhelming at first, especially if you’re intimidated by learning html and basic website maintenance. Learning how to do these essentials yourself will save you loads of money, it’s fairly easy to do, and you’ll have complete control over your internet endeavor. Save all your hard earned cash and use your innate skills and abilities to supplement your income online.

To Your Success!

By Arthur Orchid

There are important things to master when you plan to become your own boss.

Yeah: Do you know how to promote your business?

When I was going through college, owning a business was the dream.
I spent so much time worrying about how to start a business, I didn't know what to do with it once I had one.

I have some rather specialized knowledge, although it is less specialized nowadays.

Basically, I'm a technological wizard. I can program, build computers, And all the rest of it.
I wanted to work as a Self-employed computer consultant.

Although I knew that I could make a lot more money in the industry, it seemed worth the sacrifice to be able to set my own hours and be my own boss.

Unfortunately, I knew nothing about how to promote my business.

A lot of people take courses on how to promote your business, but I naively assumed that, since I understood what I was doing with computers, I would be able to get clients.

This was a very serious mistake.
I did have a few connections, and that is key to promoting your business.

However, those connections were quickly exhausted.
They were simply not enough to make a decent living for me.

Some of the best strategies for how to promote your business were things that I was already aware of.
Ever since I had been starting a business, I had maintained a good web page with excellent keyword optimized content.

I did get a fair bit of web traffic, but it didn't seem to be translating into clients.
Then I figured out the problem: I hadn't used any niche marketing.

Understanding how to promote your business starts with understanding the nature of your business.
In my case, because I was a small player, I needed to have a small local market.

I could never make my mark promoting my business to a broad, national clientele.
There were just simply too many bigger people around.

When I marketed myself as an expert located in the area, however, the calls started coming in.

This was easier said than done.
What people never tell you when they give you tips on how to promote your business is how much busy work there is.

I put up flyers all over the neighborhood, made connections at local technology club meetings, and even went to high schools to see if they had any trouble in their computer labs.
It took me about six months, but at that point I finally had a steady client base.

Getting a critical number of people is key to how to promote your business.
Once you have enough clients, word-of-mouth takes care of the rest – at least it did in my case.

To Your Success!

By Arthur Orchid

One thing that anyone who has their own site online is worried about is how to

get website traffic.

Though for many, this is essential for business reasons, even those who just have a small personal site want others to stop by and visit.

This is something that has been important since the web became popular with the general public, and it is something that might never change. What does change, however is the ways people draw this traffic to their sites.

When I was first online, I noticed a lot people simple begging others to come visit their sites.
This was how many thought they were going to get website traffic. Granted, back then, no one really knew what to do and how to get people to their sites.
There were many searches, but I can’t seem to remember if Google was around then or not.

I do know that it was hard to find what you were looking for most times, and the begging for

website traffic

couldn’t last long. It was very annoying and even the people doing it knew it.
There are still some that do it, but most people have taken a different approach.

Today, people go about finding

website traffic

in much different ways.
Some still visit forums and post links to their sites, and this does work well on a small scale. However if you are looking for huge website traffic numbers, you are going to have to do something else. One thing is advertising, and some like to do this.

Google’s Adsense program is a good one.
This uses the keywords in content to place relevant ads on the site. Some drive in traffic simply by using the right keywords.

For a few months I use Keyword Country to detect the best keywords related to my content to build traffic from Top Paying Keywords. There are tons of keywords tools but this one gets my preference as it helped me to increase my Adsense income and my websites traffic in less than 1 month by 75 %.

No matter how you go about getting website traffic, you can keep tabs on who is visiting by getting software that tracks visitors. You will not see names and addresses, of course, but you can see city, state, and country, and you can also see how long they were there and what pages they visited. This can help you decide who is coming, and what is working on your site and what is being skipped over.

This will help tailor any site to what the visitor wants. Even though you are not getting any personal information about these people, make sure they do not know they are being tracked. They may think the worst, even though you aren’t getting anything other than basic activity information.

When they get what they want, they are more likely to come back.

To Your Success!

By Arthur Orchid

Even if I'm very focused on sharing my online experience about starting a business online, I sometime receive some emails from people like you and me asking me something I wasn't expecting or prepared to read... This time John A. asked me:
- Hey Arthur How can advertise my home business consisting on selling paintings?

I'm always happy to help so here is the article I wrote like I was John:

A lot of things about opening a business are difficult, but you never really realize how hard advertising new business is until you try it yourself. Don't get me wrong there're many simple techniques for business advertising. The problem is that not all of them work.

I'm opening a business online to sell my paintings. I painted a big sign above the door of my house, had a sort of grand opening ceremony, and even put up an ad in the newspaper. And what? I get no visible result because my advertising this way is too local.

Even if I knew that it would be an uphill battle to start a business, I didn't realize how bad it would be. For the first week or two, almost no one went in there. Then I had smart ideas about business advertising.

Being smart about business advertisements doesn't always mean the same thing to different businesses. I know someone who is involved in business online, he told me he uses some pretty sophisticated tricks. For him, it's all about maximizing Google hits and improving search results. He uses keyword lists, business articles, and links to popular websites as a way to promote his own business ventures. In my case, however, I don't need to bother with that kind of high-tech business advertising. I have a local business, after all. People out here don't really use the Internet that much at least for buying paintings.

No, the key is to maximize outdoor exposure. That means buying a billboard on the highway, first of all. I live pretty near to the interstate, but never thought of this business advertising technique until I had been in business for a month. Oh well, live and learn as they say. That billboard will probably bring me a lot of customers from out of town into my home paintings gallery, but I also want a local clientele. To do that, I heard I should invested in some snazzy neon signs. I discussed long enough with the salesman to be able to get a good deal on business signs. Everybody is happy in such circumstances! I can also handed out some posters showing one painting at strategic places into town: I only have be creative!

Although I spent a little bit of money in the short term doing this, in the long term I may have attracted a lot of repeat customers. So, as you can see Online Advertising is not always the best solution suitable for every business...





To Your Success!

By Arthur Orchid

A successful website marketer needs impeccable advertising ethics. Working as an ethical marketer worth the extra time and efforts you will have to make. See below why...

Having a website business offers plenty of advantages over a brick-and-mortar business. You can essentially automate many business functions, you can choose your hours on a flexible schedule that suits your lifestyle and not have the overhead of property leases and so forth. Hopefully, you enjoy your work, but one of the main reasons you're in business is to make money. When you give good service and stand behind your promises to customers, you naturally meet with greater success. After all, the drawback of a web-based business is that your customers don't typically meet you face to face. You must work a little harder to gain their trust and establish your credibility as an honest, ethical marketer.

Developing good advertising ethics requires that you generally adopt that time honored adage, 'the customer's always right'. Anyone who has worked with the public knows that dissatisfied customers may be unreasonable, but if you treat them with respect and treat them fairly, they'll return. For example, if you advertise a product with a money back guarantee, you've got to be prepared to stand behind that promise. There are people who will take advantage of such offers, but those are very few. All it takes is one disgruntled customer to put a terrible mark on your reputation. Just as with a single disgruntled customer, who believes they've been treated badly, can spread the word about with their friends and online message boards, a happy customer also tells others of your impeccable advertising ethics.

Let's say you put up a page on your site, making an offer good through a certain date. You mistype the date, and your customer is misled, believing it's good for an additional period of time. It's your mistake. Even if you discover the error after publishing, good advertising ethics requires that you allow the extended time period. Why? If you modify the page to correct the date, what happens when a previous visitor returns to make the purchase? You must honor the offer as published.

In a case like this, you can try to earn yourself a few PR points and turn it to your advantage. You could insert a note, right above the offer, to let your customers know you goofed, but are still going to honor the offer. You may even gain more sales, because your visitors have mentally calculated that your advertising ethics must be pretty trustworthy. You didn't have to honor it, but you did. Although we know there're some genuinely unscrupulous marketers out there, it doesn't make much sense for a legitimate business person to not embrace a high standard of advertising ethics in his marketing business. It does a business good!

Resource about Ethical Advertising at Icharter.

To Your Success!

By Arthur Orchid

When you want to go into business, there're many things you have to worry about. One of the biggest things you should think about is what makes some new ideas profitable small businesses, and why others fail within a year. There're many things you can do to help get things going, but if you forget the most simple things, you're going to fail. Though you may think they're huge secrets, in reality, they're actually quite obvious. They cannot save every single business, but they can give you a leg up from the start.

Most people think about inventory, but they don't know if they've what someone wants. The truth is, there isn't much that anyone needs to have, not essentially anyway. The basics are food, clothing, shelter, and water. Everything else is just gravy. You've to find ways to make people think that they've to purchase your product, even if you know darn well they don't. You've to make everyone know their life will be better because of it, and if they pass, they're going to regret it. That might sound strange to someone selling stuffed bears or something like that, but that's the attitude you have to show. It's a great key to profitable small businesses. You have to show your prospects how your products will save them time, save money, relieve their pain or make them happy giving them some kind of pleasure. This work is between emotions and feelings.

You've to tweak this message and advertise it everywhere you can. Don't just put a few different ads in a few places, you really want to make sure everyone in your projected demographic can get the message that they need to come and see you right away. Too many potentially profitable small businesses end up going bankrupt just because they didn't bother to put enough money into advertising. You can have a great interior, amazing product, and the most highly trained staff in town, but you can't know that you'll have one of the most profitable small businesses unless people know where to find you and what you have to offer.

Use every available way to promote your business: spread the word into the world wide web and everywhere you can offline. Also remember to make customers the main priority once you get them in the door. Too many business are forgetting the fine art of keeping the customer happy once they manage to get them in the door. You might think that it's okay to brush off one person, but you might find that this has a bad chain reaction. It only takes one disgruntled and very talkative person to drive away future business.

To Your Success!