By Arthur Orchid

There're so many advantages working from home this isn't a surprise so much people are thinking about it. This is probably the best way to drive your own life the way you wish. No one will tell you any more what you have to do. To start your own business, one solution may be to

buy home based business leads...



One of the fastest growing trends in our country at this time is

having a home based business.

More and more people are finding that they want to change their family life by not having their children raised in a daycare home. Many employees are taking their lives back instead of working long hours to make someone else rich. The employees are happy that they can invest a few hours each day in the comfort of their home and make a good living. The entire time the children are able to leave for school from home, return to the family home after school and have their parent available to them for after school activities. A home based business allows people to put their family first because you set you own work schedule.

There're so many advantages to being in control of your own business. For every one that I list another person can most likely come up with two or three more. The important thing is to get your business off to a strong start and keep growing it so that it works for you. The best way to do this is to get reliable home based business leads. This may sound elementary, but it's crucial. There're many companies that sell home based business leads, that in fact is the person's own home based business. Not all of the leads are as reliable as others so it pays to research the supplier of the home based business leads to insure that the leads you're getting are what you are paying for.

The leads come in many types of categories. The more screened the lead is regarding interest in getting involved with a home based company, the more expensive it is. As I've been working with home based business leads I've found that I like to have more than one category of lead available to me at a time. I'll purchase a small package of the more expensive leads as well as a group of leads that are cheaper because they're older or haven't gone through any screening process. This way I'll always have leads available to contact. I've found that I don't like using companies that gather their home based business leads by gathering information from people for a giveaway. These leads aren't interested in home based businesses and they either ask a great deal of questions, which takes a great deal of time or they're angry - which is bad to build a business - that you've got their contact information. I've found the most success with mid priced leads that include people that have expressed an interest in learning more about home based businesses. My advice is to try more than one company to find out who provides you with the best quality for the price. Try purchasing a small

sample of home based business leads

from different companies and test what's converting best for your products.

To Your Success!

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By Arthur Orchid

Last month, I discussed through Skype with Karen a former colleague of mine. When we were colleague in the same American software company, she was one of the most talented person of our marketing team in Seattle. She's now an advertising account executive...

She absolutely loves her new job. People in marketing and advertising either love what they do or they hate it. Those who love it go far. Those who don't tend to burn out after a few years. She's one of the former group, and has started to go somewhere in her career. Karen recently got promoted to full advertising account executive. Although she loves her duties, her favorite part of the job isn't managing accounts or meeting with people. She's getting in on the ground floor and coming up with

creative advertisement ideas

this is what she likes doing.

There's more to an advertisement idea than advertising slogans. People outside of the advertising industry would be surprised at the diversity of approaches there're. You may not know this, but there's not only one way to do marketing and advertising. Some firms take a very traditional approach. They plan out every aspect of the clients marketing campaign from the ground up. They start with image consulting, do research on demographics and brand loyalty, test market a number of slogans, and in general take their times about things, doing a careful job. In her company, they take a much different approach. They're working with medium and small corporations looking to get off the ground. They find creative advertisement ideas that look like they would work and run with them as quickly as possible.

The best advertisement idea encompasses everything. It conveys a message, an advertising slogan, a marketing strategy, and an advantage over the competition. Sometimes, advertisement slogans hit as a burst of inspiration. People spend a lot of time talking about branding and brand loyalty, but sometimes a clever skit or a commercial with some good eye candy is enough. This is like : "Tell me all you want to about the jaded consumers of today & I can still sell to them". Every time some advertisement ideas gets old, new ideas come about to replace them.

Still, advertisement ideas can't completely ignore the audience. If they do, they won't help the company no matter how clever they're. A certain well-known beer company, for example, recently alienated a number of its fans with what looked like a good advertisement idea on the surface. They market an inexpensive but fairly high quality amber ale that is often consumed by liberal arts college students who like good beer, but don't have a lot of money. When they went for a more jock-oriented audience using advertisements that heavily sexualized women, they sacrificed segments of their core market without guaranteeing inroads against the better-known cheap beers. The most

creative advertisement ideas

may have been clever, but they were ultimately counter-productive.

To Your Success!

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By Arthur Orchid

A successful website marketer needs impeccable advertising ethics. Working as an ethical marketer worth the extra time and efforts you will have to make. See below why...

Having a website business offers plenty of advantages over a brick-and-mortar business. You can essentially automate many business functions, you can choose your hours on a flexible schedule that suits your lifestyle and not have the overhead of property leases and so forth. Hopefully, you enjoy your work, but one of the main reasons you're in business is to make money. When you give good service and stand behind your promises to customers, you naturally meet with greater success. After all, the drawback of a web-based business is that your customers don't typically meet you face to face. You must work a little harder to gain their trust and establish your credibility as an honest, ethical marketer.

Developing good advertising ethics requires that you generally adopt that time honored adage, 'the customer's always right'. Anyone who has worked with the public knows that dissatisfied customers may be unreasonable, but if you treat them with respect and treat them fairly, they'll return. For example, if you advertise a product with a money back guarantee, you've got to be prepared to stand behind that promise. There are people who will take advantage of such offers, but those are very few. All it takes is one disgruntled customer to put a terrible mark on your reputation. Just as with a single disgruntled customer, who believes they've been treated badly, can spread the word about with their friends and online message boards, a happy customer also tells others of your impeccable advertising ethics.

Let's say you put up a page on your site, making an offer good through a certain date. You mistype the date, and your customer is misled, believing it's good for an additional period of time. It's your mistake. Even if you discover the error after publishing, good advertising ethics requires that you allow the extended time period. Why? If you modify the page to correct the date, what happens when a previous visitor returns to make the purchase? You must honor the offer as published.

In a case like this, you can try to earn yourself a few PR points and turn it to your advantage. You could insert a note, right above the offer, to let your customers know you goofed, but are still going to honor the offer. You may even gain more sales, because your visitors have mentally calculated that your advertising ethics must be pretty trustworthy. You didn't have to honor it, but you did. Although we know there're some genuinely unscrupulous marketers out there, it doesn't make much sense for a legitimate business person to not embrace a high standard of advertising ethics in his marketing business. It does a business good!

Resource about Ethical Advertising at Icharter.

To Your Success!

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By Arthur Orchid

At the several moments of your Business & Entrepreneurship experience some advertising may drive more customers resulting in more profits. Let's see in this article a brief history of advertising.

In advertising more than in almost any other field, there 's constant pressure to keep up with the times. It really is a matter of life and death if you work in marketing and advertising. Marketing advertising campaigns need to come up with constant new ways to appeal to a changing market, and this requires advertising executives to be more in touch with current popular culture than even the hippest teenager.

In many ways, this is a good thing, but it does have a bad side as well. Many advertisers, although well-read in current events, tend to be almost completely unaware of the history of advertising. Some of them know a bit about the history of art or literature, being humanities people, but almost none of them have any knowledge about the origins of their own field.They're generally required to take a class or two on the history of product advertising in school, but this is about as far as it goes.

This is a shame, if you ask me. Don't be surprised the professional life is full of such people not watching the full circle. Not only is the history of advertising interesting, but it's also useful. Advertisers tend to be very pragmatic people, and so they do not study the history of advertising, assuming it to be dry and academic. Nothing could be further from the truth, in point of fact.

You see, advertising is designed to be tuned into popular culture. As such, it's subject to all of the constantly shifting whims and trends that pop culture experiences. Studying the history of advertising is so important because valuable advertising strategies tend to fade away almost as quickly as they're invented. Studying the history of print advertising, for example, can put you in touch with the past masters of marketing. They had to work wholly in print, and as such their word play and use of language was often much more sophisticated than that used by modern advertising executives.

By studying history of advertising, you can borrow from the strategies of the past as a way of creating the advertising campaigns of the future. That's why continuing education on the history of advertising is mandatory in good marketing firms. A lot of competitors find this obsession with the history of advertising to be somewhat quaint, but they do not question the success that they might have reached in last years. Paying equal attention to the past and the future won't make your firm the fastest growing firm in the industry but probably one of the most appreciated and profitable in your business!

More resources about History of Advertising at www.mediaknowall.com/Advertising/history.html

To Your Success!

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By Arthur Orchid

Please allow me to present you this topic as it won't take long before you will get to know everything about it.
In a few words, making money online is possible whenever you already understand what you have to do. You need clear starting instructions to succeed. For anyone that watches late night television and infomercials it's not news that there're many business opportunities on the Internet. There're advertisements in print media, television and a few months ago I heard a commercial on the radio. With all the hype about home based and Internet based business opportunities I decided that I would look into it to see if I could supplement our income.

Believe it or not, there are many sites that make huge claims about making money online. In my research I found that some of them are complete scams and others are complicated business ventures. I did come up with a few pitfalls and tools that I used in sorting out the opportunities. It's very easy to get caught up in spending money to obtain information. That's the first pitfall that I fell into. When looking into making money online do not pay for information about the opportunity. We've all come across the sites that claim that you can make thousands of dollars a week spending a few minutes a day whenever you want to. Most of these sites call themselves data entry opportunities. They tell you that if you can type an email you can do the job and make thousands of dollars a week. The information that's not shared prior to buying into the company is that you need to spend a great deal of money posting the advertisements that you type up. I paid to learn more about the data entry positions.

With this in mind, you should only pay

  • to get a domain name to put your business online
  • to advertise through ppc campaigns with Adwords for example
  • to buy softwares you need to leverage your business

In brief, I was told that all I needed to do was to fill out forms and post them on the Internet. I was not told that I first had to pay to get the forms and then had to pay to post them. I also had to research which company had the greatest potential of helping me recoup my money as well as make a profit. It was a very complicated and misleading experience.

After that, the next pitfall that I fell into in trying to make money online was get paid to surf or read emails. This was really time consuming and believe me just to earn 0.01$ to 0.05$ it doesn't worth the efforts you make. It all changed when I learnt the basics of Affiliation Marketing, took Paid Online Surveys and wrote in French or English sponsored articles. That was enough to start making money online. As I'm very serious about creating my home based business, I saved the money I earned for those 3 sources and reinvested all in softwares and books. This was the best investment I could do because my business continued to grow. Taking your time you'll for sure find the business that suits you best. It will your own path to success. Indeed there's no miracle potion to earn money online. Tries and errors are one key to your success!

Making money online is possible, but it is not a get rich quick scheme and the old saying " if it sounds too good to be true it probably isn't " definitely applies. Want to learn something more? Check out the other articles if you're willing to learn something new in every article.

To Your Success!

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