By Arthur Orchid

Got a website? The power of motivational quotes is in your hands if you've got a website. Understanding this fact is the first key before mastering it. Are you an admirer of the famous books of quotations? If not, browsing the famous quotes of both notorious names in history and anonymous gems can be quite thought provoking, as well as entertaining. If you've got a website, motivational quotes can provide some concise meat to your basic message.

For example, let's say you have a blog which focuses on 'outside the box' concepts. A motivational quote, properly chosen and included as part of your signature for each post, can remind your readers of your basic argument. Such a simple insertion can boost your readership, focusing interest in what you've got to say, as well as providing an anchor they can hang their mental hat upon, no matter how far a field you may apparently digress. If your blog entries are miscellaneous in subject matter, your readers may wonder why you're so all over the map. A motivational quote, included with each post, can chase away the puzzled looks and turn your blog into a site your readers understand and read on a regular basis. In other words, they know where you are coming from.

Let's say your blog covers topics ranging from politics to kitchen appliances. Your mission is to make people think about all of the foolishness of modern society. This can be a difficult concept to transmit. Enter the motivational quote. Everybody one day or another has heard of Albert Einstein and what he has to say is not easily refuted. Browsing the motivational quotes, you discover this pearl, which perfectly describes your take and position on all of the issues you post: “I have reached an age when, if someone tells me to wear socks, I don't have to.” Just these seventeen words are worth a thousand of the proverbial pictures. This motivational quote serves to focus your reader's attention on your tongue in audacious treatment of your subject. The quote helps to prevent any confusion on what your purpose is.

No matter the content or purpose of your website, motivational quotes serve to summarize your viewpoint or message. You don't need to limit yourself to just one quote. If you send out a regular newsletter, your choice of quote might be something other than that used on your site. Let's say you run a food reference website, with information on the history of food, recipes, details and things like this. Your website quote might vary from your newsletter's message, in that your newsletter focuses strictly on food and recipes. The proverb of 'teaching a man to fish ...' may be the perfect emotion for your newsletter, even if it is not clear enough for your website. Don't be afraid to have more than one motivational quote associated with your business.

Focusing your reader is capital to your website's success. Now go take a look at some quotes. Have fun choosing the one or two, from thousands, that perfectly states your position. Your audience will grow, just by making use of this simple technique.

Related articles:

• You Need A Goal To Achieve
• Breathe The Positive Attitude
• Identify The Steps Up To The Success
  

By Arthur Orchid

Last month, I discussed through Skype with Karen a former colleague of mine. When we were colleague in the same American software company, she was one of the most talented person of our marketing team in Seattle. She's now an advertising account executive...

She absolutely loves her new job. People in marketing and advertising either love what they do or they hate it. Those who love it go far. Those who don't tend to burn out after a few years. She's one of the former group, and has started to go somewhere in her career. Karen recently got promoted to full advertising account executive. Although she loves her duties, her favorite part of the job isn't managing accounts or meeting with people. She's getting in on the ground floor and coming up with

creative advertisement ideas

this is what she likes doing.

There's more to an advertisement idea than advertising slogans. People outside of the advertising industry would be surprised at the diversity of approaches there're. You may not know this, but there's not only one way to do marketing and advertising. Some firms take a very traditional approach. They plan out every aspect of the clients marketing campaign from the ground up. They start with image consulting, do research on demographics and brand loyalty, test market a number of slogans, and in general take their times about things, doing a careful job. In her company, they take a much different approach. They're working with medium and small corporations looking to get off the ground. They find creative advertisement ideas that look like they would work and run with them as quickly as possible.

The best advertisement idea encompasses everything. It conveys a message, an advertising slogan, a marketing strategy, and an advantage over the competition. Sometimes, advertisement slogans hit as a burst of inspiration. People spend a lot of time talking about branding and brand loyalty, but sometimes a clever skit or a commercial with some good eye candy is enough. This is like : "Tell me all you want to about the jaded consumers of today & I can still sell to them". Every time some advertisement ideas gets old, new ideas come about to replace them.

Still, advertisement ideas can't completely ignore the audience. If they do, they won't help the company no matter how clever they're. A certain well-known beer company, for example, recently alienated a number of its fans with what looked like a good advertisement idea on the surface. They market an inexpensive but fairly high quality amber ale that is often consumed by liberal arts college students who like good beer, but don't have a lot of money. When they went for a more jock-oriented audience using advertisements that heavily sexualized women, they sacrificed segments of their core market without guaranteeing inroads against the better-known cheap beers. The most

creative advertisement ideas

may have been clever, but they were ultimately counter-productive.

To Your Success!

By Arthur Orchid

When you want to go into business, there're many things you have to worry about. One of the biggest things you should think about is what makes some new ideas profitable small businesses, and why others fail within a year. There're many things you can do to help get things going, but if you forget the most simple things, you're going to fail. Though you may think they're huge secrets, in reality, they're actually quite obvious. They cannot save every single business, but they can give you a leg up from the start.

Most people think about inventory, but they don't know if they've what someone wants. The truth is, there isn't much that anyone needs to have, not essentially anyway. The basics are food, clothing, shelter, and water. Everything else is just gravy. You've to find ways to make people think that they've to purchase your product, even if you know darn well they don't. You've to make everyone know their life will be better because of it, and if they pass, they're going to regret it. That might sound strange to someone selling stuffed bears or something like that, but that's the attitude you have to show. It's a great key to profitable small businesses. You have to show your prospects how your products will save them time, save money, relieve their pain or make them happy giving them some kind of pleasure. This work is between emotions and feelings.

You've to tweak this message and advertise it everywhere you can. Don't just put a few different ads in a few places, you really want to make sure everyone in your projected demographic can get the message that they need to come and see you right away. Too many potentially profitable small businesses end up going bankrupt just because they didn't bother to put enough money into advertising. You can have a great interior, amazing product, and the most highly trained staff in town, but you can't know that you'll have one of the most profitable small businesses unless people know where to find you and what you have to offer.

Use every available way to promote your business: spread the word into the world wide web and everywhere you can offline. Also remember to make customers the main priority once you get them in the door. Too many business are forgetting the fine art of keeping the customer happy once they manage to get them in the door. You might think that it's okay to brush off one person, but you might find that this has a bad chain reaction. It only takes one disgruntled and very talkative person to drive away future business.

To Your Success!