By Arthur Orchid

Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn't know what to say or how to say it? Michael Rasmussen's new video course "Email Promos Exposed" promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.

If you're in a hurry, just go ahead visit this URL to get instant free access to these videos: http://www.emailpromosexposed.com/?thankyou-page=111320


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I decided to see if Michael's videos live up to their promise by trying them out myself. Here's what I found:

Overall Quality

The first thing I noticed when I opened up the first video was the stunning production quality. He used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics are very professional. These videos were made by someone who KNOWS what he's doing. Well done!
I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line. Now let's move onto...

The Actual Videos

Here's a brief summary of each video. Obviously it's impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it. If you're in a hurry, just go ahead visit this URL to get instant free access to these videos: http://www.emailpromosexposed.com/?thankyou-page=111320

Video 1 - Introduction

This video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he knows his stuff. This is a good lesson for anyone to get. Whenever you're teaching people how to do something, it's good to establish your credibility up front, so that there's no doubt about whether or not you're qualified to talk about the subject. Most product developers either skip or minimize this step.

Video 2 - Before YOU Write The Promo

This video talks about some things that no other marketer has bothered to mention. You'll learn things like:

• The mindset you need in order to write a killer promo.
• The different tools you need before you get started.
• How to keep your emails laser-focused.
• How to create an outline that practically writes the email for you.

This was a fantastic video, and did a good job of kicking things off.

Video 3 - The Subject Line

I liked this video, because it talked about one of MY biggest weaknesses when it comes to writing email promos... the subject line. The subject line is a confusing topic, because nobody's 100% sure what the best tactics are.
Michael breaks it down, and reveals:

• The biggest secret for writing a subject line that makes people insanely curious.
• Techniques for personalizing the subject line.
• Mistakes to avoid when using personalization.

I was surprised to find that I was making some of the mistakes that Michael mentioned in this video, but now I know better.

Video 4 - The Opening

This is where a lot of people slack off when writing their emails. Michael talks about how important it is to create an opening that is conversational, and then reveals techniques and examples on how to do that. He also reveals:

• How to get people to keep reading your email once they've opened it.
• How to make your opening interesting.
• Mistakes to avoid when creating your first few paragraphs.

Video 5 - The Body Copy

This is one of the "meatiest" portions of the course, because it reveals techniques that are not widely discussed on the forums, blogs, and in most eBooks. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You'll also learn:

• How to write powerful bullets that make people curious and want to find out more.
• Simple formatting tricks for making your body copy easy to read.
• The secret of "bucket brigade copy" and how to use it in your email promos to force people to keep reading.

Video 6 - The Call To Action

This is where a lot of people wimp out in their email promos. They start out strong, but when it comes time to ask the reader to click the link and take action, they don't know what to say. Michael talks about some of his favorite techniques for making that happen, and also reveals:

• The "magic question" to ask yourself that will make your close much more powerful.
• The secret of the "unanswered question" and why handling this is a surefire way to get people to act right away.
• The structure of a powerful close.
• Mistakes people make when creating their close.

Video 7 - Creating an Effective P.S.

Some people say that the P.S. is one of the most important parts of the email, because it is often the one thing that gets people to click the link at the end. In this video, Michael talks about:

• Why you should including a P.S. at the end of your email.
• The 4 different kinds of P.S.'s you can use (this section was a real eye-opener for me).

Video 8 - Common Mistakes People Make

I loved this video, because it showed me some mistakes that I was making that I wasn't even aware of. Unless you're a seasoned pro, you're probably guilty of some of the things that Michael talks about in this video as well, and that's why it's so valuable. I've shaved years off my learning curve, because now I can avoid some of the costly mistakes that I was bound to make in the learning process.

Video 9 - How to Create Follow-up Email Promotions

This video alone is going to make me a lot of money. Why? Because I used to only send out one email promo for each affiliate promotion I was doing. Michael showed me in this video how important it is to send a follow-up promotion, and he showed me exactly how to do it. He covered things like:

• The psychology of follow-up emails' promotions.
• The 2 main types of follow-up promos that make the most money.
• How to overcome readers' objections in your follow up emails.
• The 2 most common mistakes people make when writing follow-ups and how to avoid them.

Video 10 - How to Write Back End Email Promotions

Every marketing guru out there says that the REAL money is on the back end. I'd have to agree with them, but the problem is... most people have no idea how to set up a back end system that makes money. This video will teach you how to set up an automated back end that's loaded with killer promos that make you lots of cash on autopilot. He reveals things like:

• The big difference between regular and back end email promos.
• How to prepare a back end promotion sequence.
• Common mistakes people make when creating back end email promos.

Video 11 - Creating Affiliate Email Promotions

This could be the most important video of the entire package for a lot of people, because most people email their list to promote other people's products as an affiliate. Let's face it, if you only have 3 products, can you really afford to only email your list 3 times a year? They'll get bored hearing about the same old products over and over again. This video sheds some light on how to create killer affiliate promos. Michael reveals things like:

• The two main types of affiliate promos.
• What makes affiliate promos different than regular promos (and why ignoring this huge secret could cost you big money).
• Michael's favorite tactics for creating affiliate promos that no one else is doing.
• 3 different ways to add scarcity to your affiliate promos (this is the most important section of the video, so make sure you watch it over and over again).

Conclusion

As you can see, Email Promos Exposed really packs a lot of punch! Most of the courses out there offer only watered down, weak content. Not this one! These videos are going on my "A-list" for a long time. I've already watched them twice, and plan on reviewing them every couple months to make sure that I have the principals, techniques and tactics burned into my mind.

If email marketing is an important part of your business (and in my opinion, it's the most important part of ANY online business), then you owe it to yourself to check out Michael's exciting new videos, Email Promos Exposed. Here's the URL where you can get instant free access to the videos right now.
http://www.emailpromosexposed.com/?thankyou-page=111320

By Arthur Orchid

When you start building your own business saving some money in all possible ways can be critical. This is obviously where downloading and burning your softwares from the editors' websites can help you limiting your expenses. Let's see in this article how to do that...

By chance, there're more than one way to get good software, and the safest is probably going to a store and buying it straight off the shelf. However, because we live in a fast world, there're new and faster ways to get what you want most of the time. You can in most cases buy software online, even if you will not get all you can find in the store. As usual, there're a few cons to this, even when you are getting a good deal. When you're in a hurry, and need something right now or something hard to find, buying software online is probably the very best way to go as long as you know exactly what you're doing.

In this context of buying software online, you only have to download it after you have paid for it. You can usually pay with your credit card or your Paypal account, and that's usually instant. Depending on your Internet connection speed, in most cases this is just a matter of minutes. When you've got a slower speed it might take a while, but it'll still be faster than going to the store. Remember that phone calls can interrupt a dial up connection, so be sure you have it set to stay on when the phone rings so you don't have to start all over again when you buy software online.

As you need to use your credit card when buying software over the Internet, you should make sure you know who you are dealing with when you purchase. With websites such as Adobe, you're safe. If you find something for free, do some research to be sure you are dealing with a good site. Some will give you free software, but they have hidden some goodies inside. Sometimes these programs will come with spyware, and some will even come with viruses that will completely wipe out your computer. Never forget to analyze the software you've just downloaded running your antivirus software. If you wish software for free start looking for open source softwares. Most open source projects are hosted at Sourceforge, IMO this is a good place to start your researches. Another website I recommend you is Open source windows. It will introduce you the open source softwares I use legally for free every day.

The main reason for downloading a software is getting a better price. If you're not comfortable with downloading and burning the software, feel free to buy it online from Amazon or even eBay. It's often possible to make also a good shopping from those popular websites. And you've got a huge advantage with those companies you can feel very confident without any risk!

Last but not least when you buy software online from a site you know, you can be sure you're getting a clean copy of whatever it is that you need.If you want to buy software online, but you aren't sure if the site is secure or trustworthy, type the name of the site into a search engine and go through at least three pages of results to see if anyone has had a problem with them. If you don't find anything negative, and the site is not new, you can be reasonably sure it's safe to buy from them. Just remember that once you buy software online and download it, you will not have a back up CD as you would if you bought it in the store. That means you should burn it in a blank CD to make your own copy so you have it safe if something were to happen to the one you bought. Don't wait to do it, just burn it after you're sure it doesn't contain any virus or spyware. I hope this article provided you with the knowledge and understanding you were looking for.

To Your Success!