By Arthur Orchid

Every expert in customer relationship marketing could tell you that it's much more difficult than most people think. Customer marketing, in most people's opinions, is a pretty simple matter. As a consumer, you assume that a company sends out either a flyer, postcard, or a broadsheet almost indiscriminately. They may use radio marketing, television marketing, or anything else. From the consumer's perspective, it may be all the same, but from a business prospective, all of these are radically different approaches. Consumer marketing must be carefully targeted towards the image that the company wants to portray and the clientele that it wishes to attract.

For example, there's a good reason why Auto service centers, doctors offices, and even clothing stores often send out postcards for customer marketing. When you send out a business postcard, you play off of the perception of an intimate relationship between you and the customer. This type of customer marketing is extremely effective because it encourages brand loyalty. Of course the consumers know that it is not a custom-made postcard, in one way it still seems thoughtful. Some companies take customer marketing so far that they send out happy holiday cards to many of their loyal consumers around Christmas.

One of my favorite customer service marketing strategies is to send out targeted advertisements to consumers. This is such an effective form of customer marketing because consumers always appreciate it when you're in tune with their own interests. Start discussing from your email like you will with one of your friends. Your 1st step is to build a strong relationship with your readers, the 2nd is to make them buy your products, the third is to keep them interested in purchasing a new product from you. They'll with no doubt be interested if you give them some extra value. This is not only a matter of selling products but also to let them know all the secret ways to make some kind of profit from those products...

You can even try to educate your prospects about the products while you advertise them, speaking about the relative advantages and disadvantages of each. Usually, people assume that you do not want to ever speak badly of your own products, but sometimes it has its advantages. A few negative details thrown into a customer marketing report can give the customer the perception that you are unusually honest and concerned with the welfare of the consumer.

Of course, this is not the only type of custom marketing that companies routinely engage in. As a matter of fact, the job of a marketing consultants is to come up with new and more innovative strategies to market products. Techniques such as guerrilla marketing and word-of-mouth have revolutionized the marketing industry in the last decade, and customer marketing continues to evolve because of that kind of bright thinking. Not only does it help companies to make more money, but it also helps consumers to receive a product more carefully tailored to their own interests.





To Your Success!

By Arthur Orchid

When I was a student I met very different kind of students with various ambitions and talents. Some of them had a writing style as personal talent. I met again 15 years after I left the University, one of this very talented writers. Even if he previously worked a literature teacher, he's now a newspaper writer paid per article.

Here are what I discovered talking with him. I left him my keyboard so that this is a part of his working story:

When you decide you want to be a writer, you have a lot to think about, but the problem is that some think too hard. There're certain things you can decide that you want to do, but you may find that you don’t like them, or that your talents will lead you in another direction. This is common in many different careers, but I've never seen so many people go back and forth as I've seen in some of the writing communities I belong to. There are many who wanted to start out writing newspaper articles, and they ended up writing a romance novel. There are some who are sure they were meant to write the great American novel, only to find out they like to write greeting cards or short stories.

Most of the people who are interested in writing newspaper articles start out in high school with the school paper. Though I loved to write back then, I never really thought of doing it for my high school paper. I came from a small town, and many of the ideas that came from the pens of those writing newspaper articles were short minded and narrow. That really turned me off. I didn'’t think at the time that perhaps I should also be writing newspaper articles in an effort to change some of that.

If you want to make a career of writing newspaper articles, you should go to college for journalism. There're many things you have to know, and there are many special classes you should have. Those who go into journalism are usually very passionate about what they do, and desire to do so goes far beyond writing newspaper articles. They often have a sense of wanting to change the world in a way, and they want to do it through reporting and finding the news.

If you want to start writing newspaper articles, but you don’'t have the time or the money to go to college, you are going to have a harder time breaking into the business. However, if you have the go-getter type personality that is needed in journalism, you can learn a lot of what you need to know on your own. You should make sure you find someone else who is writing newspaper articles for some advice, and spend a lot of time researching writing styles and techniques.

I'm now popular enough to write newspaper articles on demand. My style is appreciated and I know where to get the facts my readers love to read. My passion became a win-win occupation. I don't regret my careers' choice, I truly believe every little choice has a link to the previous and the following action you take. Working when you can do what you're passioned about is almost like having fun all the time.

Are you working and making money from your passion? This is obviously what you'll have to consider when thinking of the next job you'd invest time and sometimes money.

To Your Success!