By Arthur Orchid Blogging guides do not generally teach you how to write. You've got that down. What blogging guides do teach you is how to market your blog. While you may have an indestructible relationship with your readers, that will not make you any money. You need targeted ads for products and services your readers are looking for, to enhance their knowledge or skill sets. For example, let's say your blog concerns greenhouse gardening. Your readers are hungry for information on building and maintaining greenhouses, books of both a general nature and specific and more obscure aspects of greenhouse gardening, such as orchid care, hydroponic gardening or grafting cactii in Minnesota in winter.
When blogging stop to be a hobby...This is when you need a blogging guide:
On the world wide web there're really millions of blogs. Most people who start blogging do so for the pure pleasure of the activity. You write about what you know. All of a sudden, you are receiving responses from people all over the world. These responses naturally encourage your enthusiasm. You write more. More people jump in to have their say. Before you know it, you've got a sizeable amount of traffic. Nevertheless, you are not making any money from your efforts and your passion for your subject is taking more and more of your time and more server space than you'd counted on when you began. In short, your blog is starting to cost you in both time and money. Isn't there a way to generate some income? Indeed, there are many ways.
You need to acquaint yourself with the world of net marketing, if you want to make a profit. After all, people are interested in what you have to say. Maybe now's the time to consider the jump to your own online business. With good management strategies, you could quit your 'day job' and do just fine! Let's say you have a successful blog going, with a loyal and growing readership. Do you have any ads running? Do you provide tips to your readers which enrich their knowledge? Do you have streaming audio and video? Any RSS feeds? If not, it may be about time you got more sophisticated. How do you learn how to integrate all of these features and start realizing an income? This is where blogging guides become priceless.
You know how to find what your readers want. You need to know how to form affiliate agreements, how your link to greenhouse garden products results in a commission for you, when your reader clicks through and buys that product. Indeed you need to learn the basics and the advanced tactics of affiliation marketing. If you are not actually integrating relevant graphics, submitting to directories and social networking sites, you are missing out on lots of traffic. If you aren't familiar with Search Engine Optimization (SEO), you need to correct this asap! There are free blogging tutorials to get you started. Once you've got a method on how to make money, invest in a good blogging guide. You'll make money!
Need a Blogging Guide?
Publié par Arthur Orchid | 8:48 pm | AdSense, affiliation marketing, blog, blogging, blogging guide, earn money online, monetization, readers, rss, SEO, traffic, tutorials, web traffic | 0 commentaires »Top Reasons to Send HTML Emails as Newsletters
Publié par Arthur Orchid | 11:17 am | audience, business, business-relationship, communication, customer, email, HTML, information, layouts, marketing, newsletetter, readers, templates | 0 commentaires »By Arthur Orchid
Most of the people I know who had to send their first newsletter had the same question in mind: do I have to write a plain test email or send an HTML email instead?
A plain old text email isn't flashy, but it certainly gets your message over the net in minutes. When you're using email to share information between you and your friend, the text email is the most efficient solution. On the other hand, if you're marketing products or services, an HTML email does look nice. It appears more professionnal to your readers. The difference between text and HTML emails is much like going to get a sub sandwich with your sister and meeting a potential new client. HTML emails are indisputably more visually attractive, but even in business, there're situations which are best served with the plain text email. Let's take a look at the pros and cons of each type.
When you're marketing a product or service on your website and you keep in touch with your potential customers via an e-newsletter, you'll usually want to give your readers a choice between a text edition and the HTML version. Depending on your content, your readers may actually file your e-newsletters faithfully, right in a folder dedicated to your site. These people find your information so valuable, that they want to store your e-newsletter permanently, on their PC, as a reference resource. These readers often prefer a text version, simply in the interest of disk space.
On the other hand, if your site promotes artwork, food or nursery plants, the majority of your readers may prefer the HTML email version. Visuals can whet the appetite for products of this type far better than a text message. A text message including details of the exotic orchid hybrid, won't get you many sales. The same email, with images and an attractively formatted page serves as an instant reminder to your potential customer. Your click-through ratio will whip the pants off the return you get on the plain text email. If you don't feel comfortable with building HTML newsletters, you can always hire someone to make this task for you. If you're a true entrepeneur who wishes to master every possible task before outsourcing it, you may at least give it a try. Use free newsletter html templates available online
When your HTML email is an e-newsletter, be careful in designing your colors and layout. In order for your readers to make an immediate association with your company, a consistent look is essential. Match the color scheme to your website for easy identification. Your readers have to identify at first sight the origin of the email. The newsletter sender must not be confusing and contain of course your domain name. The most efficient sender name is many cases is newsletter@yourdomainname.com it is this way easy to identify.
For business applications, always give your readers an option between text and HTML communications. Let them decide which serves them best. For personal email formats, the disk space issue is not a major concern. It's fun to make your own HTML layouts, just as you might design your own stationery. You can create HTML email templates for every member of your family and friends, if you like. By the way, this is a very cheap way to personalize your messages!
So there you have the pros and cons. HTML emails can bring sales and are by far the most attractive. Text emails do have their place. I recommend you to contact your audience as soon as they subscribe to your newsletter. This time is for sure the best one to invite them to add your newsletter email address in their contacts also called white list. One good timing to send a newsletter is more often on a monthly basis.
It's up to you to send more (less will be risky for your business relationship) if you've got an insane offer to make to your readers. But never ever forget your newslettter has to be first of all informative and useful. If not you'll have an incredible ratio of people unsubscribing your communication. Dedicated newsletters tools are available online at a reasonable price, it's a good idea to use them rather than reinvinting the wheel. Keep focused on your business!
To hire someone visit e-places to create newsletter html templates for you or pay someone to produce html newsletters.
To Your Success!
Why Do You Write If Nobody Reads You?
Publié par Arthur Orchid | 5:18 pm | action, advice, articles, blog, blogger, blogspot, content, icon, link, readers, rss, statistics, subscribe, subscribers, tips, tool, traffic, wordpress, xml | 0 commentaires »By Arthur Orchid
So far you already have a few articles online.
Congrats, this is a good start.
The only problem at the moment is that most of your readers still ignore even your blog's name.
Chosing a meaningful blog's name is also very important.
Let's assume you did it smart & easy to remember.
As an example: 99words.wordpress.com
The problem is still there: except your butcher's wife, your puppy and your very curious colleague nobody heard about smartandeasy.wordpress.com...
From now, on a regular basis, attracting readers without converting this into an obsession should be something to work on.
Indeed, in this post we're talking about one way to build traffic.
Fortunately, this is not the only way.
Unfortunately, you will have to spend time & efforts to complete this task.
Visible results will only appear after a few weeks of work.
That's the price to pay!
In future posts, I will be very happy to share with you more ways to drive traffic to your site. This will come later.
Before revealing 2 tools I really like, we have some things to prepare.
Do you know what a rss link is?
See it as a strong link between your site, your readers and you.
From the technical side, this a link used to tell "I've just updated my blog" using mainly xml.
If you post trough blogger/blogpost or WordPress you already have this link.
I advice you to make it better than it is now.
How could you improve this?
- Subscribing to service like FeedBurner.
- Adding an icon easily visible on your blog.
But you will get some benefits using such free services such as:
- Statistics (I'm sure you'd like to know some time to time the number of subscribers you have for your blog).
- Advices & tips (in my opinion any idea is welcome).
- Easier communication with websites or applications requiring your feed.
Good bye Folks, that's all for today!
Until next time: keep working on your content!
AO.